editor Börje Lundberg

School boy Bertil Gylling Senior's first modest business deal was with – beerbottle lables! As an adult he showed an extraordinary feeling for business and marketing. Despite his illness he dared to gamble high. He was always interested in the latest techniques and with Centrum Radio, Gylling became a well-known name.

Already in the 30ies, the company's well-sounding radio devices could be found in the homes of the Royal family, the Pope and Ethiopia's emperor - well, even Stalin had a Centrum Radio at the Kreml! Duke Ellington and Jussi Björling favoured Centrum's sound; and without exaggerating, we dare to say that the development of Sweden's radio, tv- and electronic history went hand in hand with Gylling & Co.

Bertil Gylling Junior – as adventurous as his dad - slowly took over the company and a new era dawned. Gylling became the biggest manufacturer in the world, producing intercoms, and was first in Sweden with launching the Sony micro-tv and Sony Freestyle - to name a few. The family business was the leading force, constantly developing new devices and ideas within the quickly changing market of electronic audio, video and media. When editor Börje Lundberg did a thorough examination of the company's history, he came across several other well-known brands, like Apple and Samsung!

In the book, the life of an entrepreneur is described as constantly "having the radar switched on", but of course there can be both hits and flops. The advanced Optima Battery is a very good example for showing how risk-taking combined with know-how can lead to success. For example, amongst the clients were the White House, which chose Optima for president Bill Clinton's entire car fleet.

In the exciting history of the Gylling's company there are several unexpected side-tracks: a refugee fate during the second World War, boat manufacturing and investments for the films Rambo and Raskenstam. The book's collection of unique pictures help to paint a personal portrait of Swedish entrepreneurship of 100 years! This family business history is a real adventure - now, that is for sure!

This book was produced in a cooperation with the Gylling family, Premium and editor/author Börje Lundberg, who together formed the editorial department.

Sample pages

BOOK INFO

In Swedish

272 pages

Illustrated in color

Hardcover, 215x245

ISBN: 978-91-89136-57-1