1967 is the year the world explodes in color. The journey into the unknown is led by four former "mop-tops" from the boy band The Beatles. Now, they are mature individuals with a radical agenda: to "turn on" the audience and spread the message that "all you need is love."
The band—which initially posed a threat to the established order with its loud music and long hair—is now more dangerous than ever. They are also LSD users and unofficial spokespersons for a growing hippie movement. Every record release in 1967 opens new doors, with *Sgt. Pepper’s Lonely Hearts Club Band* serving as the ultimate breakthrough. It seems as though all the era’s new ideas flow through the band and out into the world over the coming years: meditation and Eastern mysticism, political radicalization, experimental film, a musical search for roots, peace activism, lo-fi recordings... And perhaps most radical of all: the Apple enterprise, conceived to encompass everything the four create—together and individually—while serving as a springboard for innovations ranging from fashion and alternative technology to groundbreaking art and chart-topping pop, all funded by The Beatles' money. Both the band and the business ventures crash spectacularly, yet they pave the way for the modern era.
What The Beatles do during the latter half of the 1960s also has immediate consequences. This book tells the story of the band while simultaneously depicting, in detail, what is happening on the home front.